RuPaul’s Drag Race
Match Queen
marketing · content creation · video editing · landing page design · organic social
I worked on RuPaul’s Drag Race: Match Queen doing hands-on creative for social and launch moments. Most of my time went into making visuals and short-form videos for organic social, Live Ops campaigns, game features, and queen spotlights, using existing in-game art and shaping it into something that felt fun, polished, and worth stopping for in a feed.
I wrote scripts, edited videos, and designed landing pages for launches, including work that also supported Squishmallows Match. Even when things moved fast, I cared a lot about craft and presentation, and tried to make sure everything felt clear, on-brand, and genuinely enjoyable for the fans seeing it.